The popularity of online social media has caused businesses to think differently about how they interact with current and potential customers and clients. It only follows suit then, that Business-to-Business (B2B) networking is increasingly taking place online. More and more business people are utilizing the tools of the Internet and social media to generate leads and clients, source partners and services, and search for new employees.
Online Business Networking is growing each day. Social networking sites such as Facebook, Twitter, Google+, and LinkedIn, provide platforms not only to interact with your customers, but to make legitimate business contacts. Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions.?
Business networking in general is beneficial as it lets potential clients and partners know that your business exists and that it is ready to fulfill their needs. Online methods allow you to tap into networks to which you might not ordinarily have access. Business networking sites such as LinkedIn can also provide a pool of potential new employees, and also serve as a platform for engaging in conversation with individuals in similar industries via the chat boards their group pages. Business networking sites also provide a fantastic way to showcase your business.
A lot of businesses already have profiles on some of the most popular networking sites. Having a profile for your business where employees can be associated with your profile can be beneficial. This connection allows employees to engage with your company, and ?advertise? it on their own personal profile. Employee association is another way brand loyalty can be created online.
The popularity of business networking online is rising, and is yet another way to utilize the Internet and all its resources. Keep in mind that having a plan of action and clear goals will help you get the most out of networking sites. Remember that the best networking is all about follow-up. Build new relationships and reputation on trust and efficiency. Business networking can be a very time-consuming activity. Have some measureable targets, and monitor results.
Source: http://clubasteriaeducation.com/business-tips/online-business-networking/
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