air jordan Learn to Talk on Paper The Art of Effective Business Writing

I recall my school days in South Africa, round about half acentury ago. At the end of every term, we wrote exams, and onepaper was always called ?English Composition.?

?It is imperative that you submit the above amount withinfivedays. Failure on your part to comply may result in legal actionat your expense.?

?Yes,? you may well protest, ?let?s assume I?ma bank manager orthe like? Can I really use that style in writing to my clients?And oh my gosh ? what if I?m some kind of government official??(We won?t talk of lawyers for the moment ? they?re a specialclass of headache,sac hermes, which we?ll have to deal with separately.)

More importantly, it?s far more effective,louboutin pas cher, as we?ll see.And whichever way you look at it, effective communication is the name of the game!

And when I succeed, I?m pretty ruthless with myself.

I?m a sinner! But then ? I am aware of it. I try to catch myself in the act.

I can?t see you as I write. All I cansee is my monitor and it?s not much of a conversationalist. All the same,I?m using talking words all the time.

We can do no better than to quote an example direct fromRudolfFlesch. Compare these two extracts:

The second: when you write a letter or the like ? even ifit?s a business letter you?d normally place in the ?highly formal? category ? imagine that the addressee weresitting right there, on the other side of your desk.

Between examinations, the teachers would drum a multitude ofrules into our impressionable heads, always accompanied by grimwarnings about the terrible consequences of non-compliance! Manyof these rules directly contradict what I?m telling you to donow.

From the lowest grade to the highest, the format was about thesame. There were generally two questions: The first would begin:?Write an essay of about 500 words on one of the followingtopics?? The second would be the same, with ?letter?substituted for ?essay?.

Which of these two versions is more likely to startle thehapless recipient out of his wits?

The rejoinder is: ?Sure, you can.? When you write abusinessletter, you want to make your point quickly and effectively.Further, you?re looking for a response: you want action. Aninformal style, rather than one of prim and properconventionality, is more likely to do the trick.

When you do a public speaking course,louis vuitton outlet, you don?t hear muchabout grammar and vocabulary. Instead you learn not to be embarrassed,to overcome your inhibitions,www.sachermespascheruboutique.com, to speak without a prepared scriptand to reach out to the audience in front of you.

But more often than not,it?s regarded today as a sign of professionalism, rather than thereverse.

You be the judge!
Azriel Winnett is creator of . This popular website helps you improve your communication and relationship skills in your business or professional life, in the family unit and on the social scene. New articles added almost daily.

Have you ever taken a course in public speaking?

For precisely the same reason,louis vuitton official website, this article, is full of word contractions. That is to say: Iwrite ?they?re? rather than ?they are?;?I?ll? and not ?I will.?Certainly sounds more cozy, you will -oops,air jordan, you?ll admit.

But they?re not theessence. In some ways, writing is so much harder than publicspeaking,www.chaussuresurlouboutinpascher.com, because your audience isn?t right there in front ofyou. But the object of the whole exercise is to break through theinvisible barrier that separates writer and reader.

Rudolf Flesch,mercurial vapor, a specialist in writing skills, ran classes for over thirty years for civilservants, lawyers, bankers and the like, on writingbusiness correspondence.

Notice that question I asked three paragraphs ago? Of course,this is one of the tricks we use to tear down that very barrier.

?This makes sense when you want to be friendly: when you?relooking to get the business of a potential customer, or toretain that of an existing one.But what if I deliberately need astiff and formal tone, as when I?m writing a letter of demand toa debtor??

For all that,hermes, you could ask me a very strong question:

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Incidentally,www.airjordanpascheramagasin.com, you?ll notice that I said we spoke about?rather than we wrote about.
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?If you don?t pay this amount within five days,louboutin pas cher, we?llstart legalaction at your expense.?

We?re not saying that good grammar and such things aren?timportant in writing. They?re very important.

When Flesch says you should imagine the person you?re writing to you isright there with you in the room, it doesn?t mean that informality isappropriate for all categories of written documents.

Relax. If you really believed the recipient was with you in theroom, you would never have the effrontery to begin with?please be advised? or ?we wish to inform you?.

I could have saved a lot of words by leading right in with:?Those who have taken public speaking course know that??But a question has a more intimate, personal ring. With a bit of luck,I?ll even make you feel I?m talking directly to YOU. Why? Becausea person normally peppers his everyday conversation with millionsof questions!

Incidentally, I?ve a confession to make. I?m a fairly experiencedwriter, but time and time again, I find myself committingthe very offences that would make Rudolf Flesch cringe.

Two tips he stressed over and over again in his classes.

The first: move heaven and earth to wean yourself fromthe inhibitions and nervous habits that your schoolteachers, bless ?em, have bequeathed to you.Leave no stone unturned to rid yourself of the awkward, stilted and artificial writing styles that have been reinforced daily since your early childhood.
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